Fini Before OpenFunnel

Fini’s inbound-led growth kept them behind competitors. By the time leads arrived, buyers were already in conversations elsewhere. SEO-heavy tactics demanded constant content and ad spend but got lost in the noise. Even with ICP lists, research was fragmented, tools like ChatGPT or Google couldn’t reveal if a company was scaling its CX team, going AI-native, or sending people to CCW. Outreach stalled, and prospecting felt like guesswork.

OpenFunnel Implementation

Fini shifts its approach with OpenFunnel:

• Capturing real-time CX activities such as team expansion and AI-support adoption.

• Pulling leadership updates from LinkedIn and press releases.

• Tracking event registrations like CCW lists as added proof of intent.

After OpenFunnel

Inbound lag vanished. Fini now engages the moment intent surfaces, with verified contacts and signal-backed outreach. Instead of reacting late, the GTM team leads conversations with CX leaders using timely, contextual messaging.

“OpenFunnel showed us an in-market account before they ever thought to Google us. That head start helped us be more pro-active and beat competition”
— Savita, GTM @ Fini

See how Fini turned real-time signals into paying customers

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