May 31, 2025
Cekura Before OpenFunnel
New-logo generation depended on inbound (funding, SEO, YC). Volume was high, but few leads were ACV-qualified. Outbound via Apollo underperformed, Apollo lacked insights/signals for a growing market like Voice AI, so account identification was wrong ~99% of the time.
ICP: Cekura defines ICP by activities and long-term traits, not just firmographics.
OpenFunnel Implementation
Cekura shifts its approach with OpenFunnel:
Searches for companies building Voice AI in vertical industries.
Deploys listeners for every company deploying Voice AI in production and launching projects with voice-first features.
All targets are autonomously researched, qualified, enriched, and piped to the CRM or outreach tool.
After OpenFunnel
No blind guessing about who is actually driving Voice AI activity, deploy once and forget. Targeting is on-point: the right people tied to the right signal, with signal-informed messaging. Cekura converts almost 50% of the accounts they prospect and saves hours previously spent on unqualified prospecting and inbounds.
KPI | Pre‑OpenFunnel | With OpenFunnel |
|---|---|---|
Weekly research time | 20 h | < 10 mins |
Research freshness | Ad‑hoc & laggy | Live feed, daily refresh |
Lead‑to‑meeting conversion | 17 % | 50 % |
Meeting to Sales conversion | 20 % | 80% |
“OpenFunnel Agents can deploy any custom signal we asked for and pinpointed the right POCs. Half the targets booked calls within weeks.”
— Sidhant Kabra, Co-Founder @ Cekura AI